Core values:

COMMIMENT: Working hard to achieve service excellence.

INTEGRITY: Doing what is right. Working together achieving one goal.

RESPONSIBILITY: Being accountable for our actions.

DIGNITY: Showing mutual respect for all.

TEAM WORK: Coordinated efforts.

TRANSPARENCY:Working clearly and ethically.

COMMUNICATION:Relating in an open and friendly way to all.

Customer satisfaction:

Guardian has designed and developed loan products based on market study and research conducted in coordination with BASIX, Hyderabad involving the targeted community and maintains highest value of the customers and their satisfaction.

Ethical practices::

Guardian in day to day business activities strictly follows the ethical practices in management, legal compliances, and financial transactions and maintains cordial relationship with customers.

Consistent quality:

Guardian has systemized and standardized processes that would enable us to reach out the customers cost effectively. Our innovative approaches ensure consistent quality in the business arena.